MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which media is found to elicit the highest response rate of all media. It also offers the highest level of selectivity of all media. The responses of the consumers are easy to measure and quantify in this form.
A
Direct Mail
B
Newspapers
C
Radio
D
Television
Explanation: 

Detailed explanation-1: -Highest level of selectivity of all media. High quality control. A measurable media for cost and response. Easy to test.

Detailed explanation-2: -Magazines are the most selective, of all media except direct mail. Most magazines are published for special-interest groups. In addition to providing selectivity, based on interests, magazines can provide advertisers with high demographic and geographic selectivity.

Detailed explanation-3: -Facebook is the most popular social media platform worldwide right now, drawing more than 2.89 billion monthly active users. In short, Facebook has an undeniably impressive reach. It also offers advertising opportunities to more than 200 million businesses, making it one of the most popular advertising platforms.

Detailed explanation-4: -Trust and impact: TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotions.

Detailed explanation-5: -There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements.

There is 1 question to complete.