BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Attention value
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Memorizing value
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Educational value
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Suggestive value
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Detailed explanation-1: -Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer’s minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where consumers become so tired of an ad that they tune out or actively avoid the product.
Detailed explanation-2: -Radio advertising Like television, radio enables the repetition of advertisements, which can give companies more recognition with consumers. Companies can research what radio stations are popular with their target customers.
Detailed explanation-3: -A brand name may be a company name or a name ascribed to a particular product or service. It is what the company uses to represent its goods and services and what consumers use to refer back these goods and services to their source. A trade mark is an intellectual property right that protects a brand.