BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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work with agency groups and individual businesses to identify opportunities for advertising.
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develop the advertising messages and produce the ads.
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study the target markets, the attitudes of potential customers, and their buying behaviors.
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advise clients on their media choices
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Detailed explanation-1: -Consumer research is conducted to boost sales. The objective of consumer research is to look into various territories of consumer psychology and understand their buying pattern, what kind of packaging they like and other similar attributes that help brands to sell their products and services better.
Detailed explanation-2: -Market research surveys help you uncover the factors that influence consumer buying behaviors, while customer satisfaction surveys are a good way to gain insight into customer buying behavior.
Detailed explanation-3: -Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics-this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.
Detailed explanation-4: -Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics.