MANAGEMENT

Detailed explanation-1: -Image advertising works by ensuring that consumers can conjure a specific mental image of a brand or product when they see an ad. These images also create a memorable distinction between a company’s products and those of its competitors.

Detailed explanation-2: -A beer company running an image advertising campaign to get consumers associating their product with fun outdoor activities, for example, might also run a product campaign touting the smooth flavor and high quality of the beer.

Detailed explanation-3: -Mood marketing is a relatively new technique where marketers use behavioral data (or “moods”) captured in real-time from social media measures like Facebook, Twitter, Pinterest, Google Plus, or LinkedIn in order to market their products and services. The data can then be used in creating various marketing campaigns.