BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sales promotion that is designed to encourage wholesalers and retailers to stock up and promote manufacturer’s products refers to which promotion method?
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Consumer
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Trade
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Sales promotion letters, catalogues, point of purchase displays, customer service programmes, demonstrations, free samples, discounts, contests, sweepstakes, premiums and coupons are the commonly employed methods of sales promotion.
Detailed explanation-2: -Direct marketing: This method aims to sell products or services directly to consumers rather than going through retailer.
Detailed explanation-3: -Trade promotion can persuade the wholesaler, retailers or distributor to carry a brand, advertise or give a shelf space to the products of a particular company.
There is 1 question to complete.