MANAGEMENT

Detailed explanation-1: -Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. Numbers are often misleading. This technique wants you to associate the good feelings created in the ad with the product. Pay attention to the story and background of the ad.

Detailed explanation-2: -Using statistics in public speaking is a powerful way to add a quantifiable and persuasive aspect to your message. It provides a basis on which you can build an argument, prove a statement, or support an idea.

Detailed explanation-3: -Logos is the use of reason, logic, and knowledge to convince another person of a different viewpoint. This is a highly effective persuasive technique, as it utilizes evidence to prove a point. A person uses logos when they cite a source, state a fact, or use a logical argument.

Detailed explanation-4: -Inclusive language – using the words ‘we’ or ‘us’ – is often used to get a reader onside, e.g. “We might not like it, but our kids’ right to confidential medical advice should take precedence over our right to know about it.” Imagery. Descriptive writing can be a powerful persuasive technique.

Detailed explanation-5: -Testimonial: An attempt to persuade the reader by using a famous person to endorse a product or idea (for instance, the celebrity endorsement).