MANAGEMENT

Detailed explanation-1: -Sub-branding is when a business creates a secondary brand within its own brand. The secondary brand usually has its own distinct voice and personality. This can help the business target a specific market or reach a new audience. While this brand is distinct, it still relates to the parent brand.

Detailed explanation-2: -Coca Cola is another example of a company with a successful sub brand. Their sub brand, Diet Coke, is one of the most popular diet sodas on the market. Diet Coke has helped Coca Cola reach a new market of health-conscious consumers and has become a billion dollar business in its own right.

Detailed explanation-3: -Sub brands are related to a parent brand, and both support and benefit from that parent. Sub brands tie back to the parent brand’s qualities, values, and message, while also having their own unique qualities. Apple, for example, has multiple technological products.

Detailed explanation-4: -Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.