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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The time period when the audience for network TV is the largest is called ____
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drive time
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prime time
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peak time
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rate time
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Explanation:
Detailed explanation-1: -Primetime television is the segment of daily broadcast time when most of the viewers are watching TV. Conventionally, it stars from 8 pm and ends at 11 pm in the midnight during weekdays, Monday to Friday (Nielsen, 2011).
Detailed explanation-2: -Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime-10:45 to 11:00pm-is when the fewest viewers use their televisions.
Detailed explanation-3: -us. /ˈprɑɪm ˈtɑɪm/ the period between 8 and 11 at night when the largest number of people are watching television: prime time programs.
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