BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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publicity programs
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advertising campaigns
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sales promotions
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media commercials
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Detailed explanation-1: -Contests and sweepstakes are common promotional tools used by companies to attract customers to their company or product. A contest is slightly different from a sweepstakes in that it requires participants to complete some sort of challenge, such as a trivia question, or demonstrate talent or skill.
Detailed explanation-2: -A sweepstakes is a marketing or consumer sales promotion that involves the offering of prizes to participants, where winners are selected by chance and no consideration is required.
Detailed explanation-3: -Contests are sales promotions people enter or participate in to have a chance to win a prize. The Publisher’s Clearing House Sweepstakes and the Monopoly Game at McDonald’s are both examples.