MANAGEMENT

Detailed explanation-1: -Content marketing, therefore, is an inbound marketing strategy that involves building your audience and pulling it towards your advertising platforms. Native advertising, on the other hand, is regarded as paid media that takes advantage of an audience that has already been established by a third-party platform.

Detailed explanation-2: -Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page. Unlike banner or display ads, native ads don’t really look like ads, so they don’t disrupt the user’s interaction with the page.

Detailed explanation-3: -Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic.

Detailed explanation-4: -Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.