MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Client service departments ____
A
work with agency groups and individual businesses to identify opportunities for advertising.
B
develop the advertising messages and produce the ads.
C
study the target markets, the attitudes of potential customers, and their buying behaviors.
D
advise clients on their media choices.
Explanation: 

Detailed explanation-1: -The client services manager is the ad agency executive who guides the campaign-building process. From client communications and work flow to budgets and billing, client services managers have many responsibilities.

Detailed explanation-2: -The client servicing executive’s responsibilities include collaborating with the relevant departments to better address client needs, providing regular updates to higher management, and upselling company products where possible. You should also be able to identify new business opportunities through client referrals.

Detailed explanation-3: -Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Advertising agencies are mostly not dependent on any organizations. These agencies take all the efforts for selling the product of the clients.

Detailed explanation-4: -Whether large or small, advertising agencies typically have three main sections or divisions–account services, creative teams, and media specialists. These may be called by other names in different agencies, but their functions are generally the same.

There is 1 question to complete.