MANAGEMENT

Detailed explanation-1: -Nielsen is the source of truth for National TV measurement. We provide our clients with a deep understanding of what their audiences are watching – when, where, with who and how often.

Detailed explanation-2: -In many countries, including the US, the Nielsen Company uses in-house devices that track the viewing habits of thousands of people. These numbers represent what average people of a certain age and gender watch, which then indicates the number of viewers who probably watch a particular show.

Detailed explanation-3: -Nielsen uses a technique called statistical sampling to rate the shows. Nielsen creates a “sample audience” and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show.

Detailed explanation-4: -TAM (Television Audience Measurement) is the specialised branch of media research, dedicated to quantifying (size) and qualifying (characteristics) this detailed television audience information. Lack of information on consumer behavior does not allow advertisers to be certain of the outcomes of their ad campaigns.