BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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increase consumer awareness.
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decrease consumer awareness.
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convince the consumer to use your business and not a competitors.
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make the consumer feel they were ‘right’ to buy your product.
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Detailed explanation-1: -Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Detailed explanation-2: -Informative advertising uses information to appeal to potential customers. Many forms of advertising, such as ambient and persuasive advertising, rely on provoking an emotional response, but informative advertising aims to sell more of a product or service through information sharing.
Detailed explanation-3: -Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the advertised product when they make their next purchase.
Detailed explanation-4: -Objectives of advertising can be used as a way of stimulating sales, attract customers and create brand and product loyalty, create a confident and enthusiastic customer base, and achieving a competitive advantage over the market competition.