MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
tells only the good things about a product or cause and not the bad
A
card stacking
B
public good
C
transfer
D
testimonial
Explanation: 

Detailed explanation-1: -n. a technique of persuasion that attempts to influence opinion through deliberate distortions, as in suppressing information, overemphasizing selected facts, manipulating statistics, and quoting rigged or questionable research.

Detailed explanation-2: -Basically, Card-Stacking means stacking the cards in favor of the product; advertisers stress is positive qualities and ignore negative. For example, if a brand of snack food is loaded with sugar (and calories), the commercial may boast that the product is low in fat, which implies that it is also low in calories.

Detailed explanation-3: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

Detailed explanation-4: -Card Stacking involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public.

There is 1 question to complete.