MANAGEMENT

Detailed explanation-1: -Layout is a plan, arrangement, overall structure, blue print of advertising copy. It arranges headlines, sub-headlines, slogans, illustrations, identification marks, text body etc., in a systematic manner.

Detailed explanation-2: -Section 20.1 Print advertisements usually contain four key elements: headline, copy, illustrations, and signature. Some advertisements also include the company’s slogan, which is often presented with or near the signature.

Detailed explanation-3: -Put simply, all print ads have five common elements: headline, design/artwork, ad copy, CTA and company signature, unless you decide to leave one out purposely.

Detailed explanation-4: -Composition is how all the elements are placed in a visual space. A composition can have many different purposes, from pulling the viewer’s eye to one specific point or creating a visual flow from top to bottom. There are many ways to set up a balanced composition.