MANAGEMENT

Detailed explanation-1: -A market leader usually holds the largest market share in a particular industry. Market leaders may also be the first to develop certain products or services. Apple and Amazon are examples of market leaders.

Detailed explanation-2: -Market leader refers to a company that holds the largest market share in the sector that it operates in. A market leader will typically enjoy the largest fraction of total sales in a given market. A market leader tends to outperform its competitors in metrics that measure business success.

Detailed explanation-3: -Definition: A market leader could be a product, brand, company, organisation, group name which has the highest percentage of total sales revenue of a particular market. Market leader dominates the market by influencing the customer loyalty towards it, distribution, pricing, etc.

Detailed explanation-4: -Market leaders’ three competitive strategies are market size expansion, market share protection, and market share expansion.