MANAGEMENT

Detailed explanation-1: -Impressions are the total number of exposures to your advertisement. One person can receive multiple exposures over time. If one person was exposed to an advertisement five times, this would count as five impressions.

Detailed explanation-2: -Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property. Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone’s screen within the publisher’s network.

Detailed explanation-3: -A calculation of the amount of time users are shown or “exposed” to ads in your app.

Detailed explanation-4: -Higher content engagement drives more attention to ads. (DPG) This is a good reason to advertise on (news) articles rather than on home pages, where people scroll and click away very quickly. According to a Teads x Lumen study, ads placed near news articles achieve 1.3x more attention than homepage ads.