BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The Advertising Manager for Salamar Products Ltd is considering how to advertise a new perfume for men. The members of staff have written down some suggestions. Which suggestion is a method of appeal?
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employing door-to-door sales people
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offering discounts in sports shops
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placing posters on public transport
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using pictures of famous sportsmen
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Explanation:
Detailed explanation-1: -Ask customers if they would like a fragrance, let them smell the fragrance and assure the customer that it is at a low, fair price. Hand out scent strips to every customer, act excited about the fragrance, spray the store frequently, and have talking points at key areas in the store.
Detailed explanation-2: -The name and bottle design are important elements of perfume marketing. This is why perfumes branded with the names of designers and celebrities sell so well. The bottle should also have an iconic look. If scent alone is enough to entice customers, most perfumes would be sold in simple, utilitarian glass bottles.
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