MANAGEMENT

Detailed explanation-1: -Primary demand advertising is often sponsored by industry and professional organizations and is used by companies who are trying to increase the popularity of a type of product that needs to establish or re-establish its position in the market.

Detailed explanation-2: -Primary demand advertising is any advertising that promotes a product rather than a brand. It differs from brand advertising, which focuses solely on the brand. When you see an ad telling you to drink a Coke, the ad benefits The Coca-Cola Company.

Detailed explanation-3: -advertising intended to create demand for a class or category of product rather than for a brand.

Detailed explanation-4: -Selective advertising focuses on creating a demand for a specific brand of product or service. For example, soda manufacturers often promote each brand they make with a dedicated marketing campaign. In contrast, primary advertising focuses on creating a demand for a general product class or category.

Detailed explanation-5: -Product advertising attempts to create a demand for a product. This includes promoting consumer awareness that a specific product exists and fostering their interest in the product. Product advertising also strives to encourage consumers to make purchase decisions quickly based on seeing a product.