MANAGEMENT

Detailed explanation-1: -To produce and distribute due to postage, printing, and other associated costs. Depending on the size of a mailing list and the frequency with which mail pieces are sent out, businesses may find direct mail marketing cost-prohibitive.

Detailed explanation-2: -Con: Response rates are typically low In additional to low response rates, some recipients lump direct mail in with junk mail. If they don’t recognize the return address or aren’t expecting any information from a business, your mailing could get tossed. Research shows tat 44 percent of direct mail is never opened.

Detailed explanation-3: -Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, copywriting, direct mail lists, printing, and distribution. Some organizations have the capabilities to produce much of this work inhouse and pay only or printing and mailing.

Detailed explanation-4: -Competition: It can be hard to make your messages stand out when the recipient receives high number of marketing emails or direct mail. Cost: Tactics like telemarketing and direct mail may have high financial and resource costs. Legal issues: There are laws relating to privacy and data protection in direct marketing.

Detailed explanation-5: -Which of the following is a disadvantage of direct-mail marketing? Direct-mail profits are directly impacted by an increase in postal rates.