The American Dairy Councils Got Milk advertising campaign has created a favorable impression of milk and generated goodwill toward their product. This is an example of:

ADVERTISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The American Dairy Council’s “Got Milk” advertising campaign has created a favorable impression of milk and generated goodwill toward their product. This is an example of:

A	Promotional Advertising
B	Mass Advertising
C	Communication Advertising
D	Institutional Advertising

Explanation:

Detailed explanation-1: -Institutional Advertisements: The objective is to build goodwill or an image for an organization rather than promote a specific good or service.

Detailed explanation-2: -What is the purpose of an institutional advertisement? To build goodwill or an image for an organization rather than a specific offering. This form of advertising is often used to support the public relations plan or counter adverse publicity.

Detailed explanation-3: -Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING