MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The author of “Ad Power” believes that ads are
A
funny
B
honest
C
exciting
D
powerful
Explanation: 

Detailed explanation-1: -Firstly, ads that are quick but have an easy-to-remember message makes it easy for audiences to recall the message. Secondly, ads with an easy-to-remember message generally have one clear purpose that is being conveyed. This helps audiences connect with the ad instantly.

Detailed explanation-2: -“Advertising consists-of all the activities involved in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding a product, service or idea; this message called an advertisement, is disseminated through one or more media and is paid for by the identified sponsor.”-WILLIAM J.

Detailed explanation-3: -Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

Detailed explanation-4: -As the US advertising legend Bill Bernbach famously said, “The most powerful element in advertising is the truth”. And never has this been more prevalent than it is now. No smoke and mirrors, no clever gimmicks, no skirting around the truth. Today’s audience want clarity and they want facts.

There is 1 question to complete.