BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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News release, featured article, captioned photograph ad press conference are the example of which public relations tool?
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Written and spoken communication
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Event sponsorship
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Publicity
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Corporate identity materials
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Explanation:
Detailed explanation-1: -Public relations can be: proactive – for example, sharing positive news stories to raise your business profile. reactive – for example, responding to an event that can have a negative impact on your business’s reputation.
Detailed explanation-2: -Advertising is media you pay for, public relations is media you earn through the building of a brand or product or the like. Enhancing public relations involves building trust and credibility, whereas advertising includes building basic exposure and company overhead.
There is 1 question to complete.