MANAGEMENT

Detailed explanation-1: -Persuasive advertising motivates consumers to purchase a product through emotional appeals. Consumers choose products for specific reasons based on how the advertisements make them feel.

Detailed explanation-2: -A theme of advertising is a central, recurring idea or message intended to trigger desired action from the customers. It is the heart of advertising copy.

Detailed explanation-3: -Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers. Advertising uses appeals as a way of persuading people to buy certain products.

Detailed explanation-4: -The most common advertising appeals include use of fear, humor, rational, sex or bandwagon propaganda.

Detailed explanation-5: -The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.