MANAGEMENT

Detailed explanation-1: -Banner ads are an impactful way to increase customer traffic, sell a product, and/or grab a customer’s attention. To determine whether banner advertising is effective, it is important to look at an ad’s CTR, or click-through-rate.

Detailed explanation-2: -With rapid technological advancements, digital media advertising has become an important tool for advertisers to reach customers. Consumers’ perceptions of intrusiveness, irritation, and offensiveness are highly attributed to digital media advertising of unmentionable products.

Detailed explanation-3: -Advertisements assist consumers in becoming acquainted with the product and the brand as a whole. Most advertisements do not create an instant purchase decision but leave an impression in the consumer’s mind about the brand. This impact helps the consumer make better purchase decisions in the future.

Detailed explanation-4: -Banner blindness can affect any advertiser, and the impact of it can result in a loss of ROI, loss of revenue, and a decrease in conversions. In the worst cases, your brand can take a hit on reputation or reliability if the ad is seen as a nuisance or distraction from the content a viewer wants to see.