MANAGEMENT

Detailed explanation-1: -CPM refers to cost per million and is one standard for determining an ad’s effectiveness. Ads touting a “midnight madness sale” or “back-to-school sale” are examples of promotional retail advertising. VALS is a psychographic segmentation strategy that classifies consumers according to values and lifestyles.

Detailed explanation-2: -Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to broadcast their season’s nightly programming.

Detailed explanation-3: -Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.

Detailed explanation-4: -The definition of impression An impression (also known as a view-through) is when a user sees an advertisement.