BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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C/1000
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CPM
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C/K
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CPT
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Detailed explanation-1: -CPM refers to cost per million and is one standard for determining an ad’s effectiveness. Ads touting a “midnight madness sale” or “back-to-school sale” are examples of promotional retail advertising. VALS is a psychographic segmentation strategy that classifies consumers according to values and lifestyles.
Detailed explanation-2: -Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to broadcast their season’s nightly programming.
Detailed explanation-3: -Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.
Detailed explanation-4: -The definition of impression An impression (also known as a view-through) is when a user sees an advertisement.