BUISENESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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prime time
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morning time
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afternoon time
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None of the above
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Detailed explanation-1: -According to the topline finding, the morning prime time (7-11:30 am) has about 20% listeners tuning in while the numbers for evening prime time (7-11 pm) is a low 8%.
Detailed explanation-2: -In radio, prime time is actually divided between two segments: morning drive time, 6:00 A.M. to 10:00 A.M., and afternoon drive time, 3:00 P.M. to 7:00 P.M., Monday through Friday. Television prime time is 8:00 P.M. to 11:00 P.M. Monday through Saturday, and 7:00 P.M. to 11:00 P.M. on Sunday.
Detailed explanation-3: -Prime time is commonly defined as 8:00–11:00 p.m. Eastern/Pacific and 7:00–10:00 p.m. Central/Mountain. On Sundays, the major broadcast television networks traditionally begin their primetime programming at 7:00 p.m. (Eastern/Pacific, 6:00 p.m. Central/Mountain).
Detailed explanation-4: -The PM drive tends to have the biggest audience, with 73.5% of Americans listening to the radio at some point between 3:00 pm and 7:00 pm. The AM drive has about 66.5% of the population, and the later evening hours dive all the way to 48.2%.