MANAGEMENT

Detailed explanation-1: -The correct answer is The popularity of the channel. The cost to advertise on a news channel mainly depends on the popularity of the channel.

Detailed explanation-2: -Expensive: Advertising in magazines can be more expensive than advertising in newspapers. Competition: Many magazines have similar audiences, which leads to increased competition for reader attention and ad space.

Detailed explanation-3: -Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.

Detailed explanation-4: -Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to broadcast their season’s nightly programming.

Detailed explanation-5: -One of the big advantages of television advertising is the huge audience you can reach instantaneously. TV ads can be targeted to specific audiences surprisingly well, too. To reach stay-at-home or work-from-home parents, buy daytime spots.