MANAGEMENT

Detailed explanation-1: -Marlboro, the brand associated today with the rugged manliness of the “Marlboro Man” cowboy of later decades, was actually introduced to the market in 1927 as a woman’s cigarette. It wasn’t until 1954, after the war, that Marlboro underwent a sex change to compete with the three other top cigarette manufacturers.

Detailed explanation-2: -The brand’s new mascot, the “Marlboro Man, ” would exude rugged manliness in an effort to position Marlboro as a filter with flavor. Previously, most filter cigarettes were considered to be “sissy” or effeminate, lacking in flavor and meant for those who couldn’t handle stronger brands.

Detailed explanation-3: -The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954.

Detailed explanation-4: -The Marlboro Man was a role that he lived to regret. McLean, whose real name was Eugene J. Huth, would have turned 100 this month. He was born May 19, 1922, to Henry and Lauretta “Laura” Huth.