BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To understand media measurements, you need to become familiar with several key terms.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -2. Name the four components of media measurement. audience, impression, frequency, and cost per thousand (CPM) 3.
Detailed explanation-2: -Social media measurement is a way of uncovering what’s working and what’s not on social channels and finding evidence to show decision-makers that a particular social media strategy delivers real-world results.
Detailed explanation-3: -The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. Some other forms of modern media are print media, television, movies, and video games.
There is 1 question to complete.