MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The local Pizza Hut restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free pizza each week for one year. This promotional activity is an example of a:
A
Contest
B
Viral Marketing Campaign
C
Sweepstakes
D
Guerrilla Marketing Campaign
Explanation: 

Detailed explanation-1: -Alliteration is the conspicuous repetition of initial consonant sounds of nearby words in a phrase, often used as a literary device.

Detailed explanation-2: -Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.

Detailed explanation-3: -A sales promotion is a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness. It usually involves offering a discount or some other type of incentive for customers to buy your product or engage with your brand.

Detailed explanation-4: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor.

There is 1 question to complete.