MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A product in the maturity stage will often require ____ advertising.
A
informative
B
comparative
C
persuasive
D
reminder
E
cooperative
Explanation: 

Detailed explanation-1: -The maturity stage is when the sales begin to level off from the rapid growth period. At this point, companies begin to reduce their prices so they can stay competitive amongst the growing competition.

Detailed explanation-2: -The marketing objective in the maturity stage is to maintain brand loyalty with reminder orientation. The company built its market share in the growth stage, now it is the time to maintain and hold the market share.

Detailed explanation-3: -Explanation: The introductory stage is perceived as the first stage in the product life cycle. Informative advertising is utilized in the first stage, in which the features, strengths, and characteristics of the products are represented to the customers.

There is 1 question to complete.