MANAGEMENT

Detailed explanation-1: -’You’ remains the most powerful word in advertising. It’s simple but effective. The reason why ‘you’ is convincing is because it’s personal. Consumers feel that the ad is speaking directly to them and the problems they want to solve.

Detailed explanation-2: -Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads.

Detailed explanation-3: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

Detailed explanation-4: -Personal Pronouns:: words that take the place of a noun. I, me, my, he, she, it, you, your, they, them, their. Personal Pronouns are used extensively in advertising because they refer to the people involved in the communication.