MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The time period when the network TV or radio audience is the largest is known as: ____
A
Cost per thousand (CPM)
B
Frequency
C
Prime Time
D
Premium position
Explanation: 

Detailed explanation-1: -noun. 1. : the time period when the television or radio audience is the largest. also : television shows shown in prime time. : the choicest or busiest time.

Detailed explanation-2: -Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime-10:45 to 11:00pm-is when the fewest viewers use their televisions.

Detailed explanation-3: -in television and radio broadcasting, the time when the largest number of people are watching or listening: The interview will be broadcast during prime time. prime-time TV. Broadcasting in general.

Detailed explanation-4: -Prime time is considered to from 8 to 11 p.m. on weeknights and Saturdays; Sunday prime time starts an hour earlier. Airing commercials during this time exposes your business to the broadest demographic possible, capturing young and old, men and women, white and blue collar.

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