MANAGEMENT

Detailed explanation-1: -In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.

Detailed explanation-2: -The number of homes or people exposed to an ad is called the audience *. A single exposure to an advertising message is called an impression *.

Detailed explanation-3: -Frequency is the number of times an individual consumer is likely to be exposed to an ad during a marketing campaign.

Detailed explanation-4: -Reach. The total number of different people or households exposed to an advertising schedule during a given time, usually four weeks. Reach measures the unduplicated extent of audience exposure to a media vehicle and may be expressed either as a percentage of the total market or as a raw number.