BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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frequency
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audience
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Either A or B
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None of the above
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Detailed explanation-1: -In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
Detailed explanation-2: -The number of homes or people exposed to an ad is called the audience *. A single exposure to an advertising message is called an impression *.
Detailed explanation-3: -Frequency is the number of times an individual consumer is likely to be exposed to an ad during a marketing campaign.
Detailed explanation-4: -Reach. The total number of different people or households exposed to an advertising schedule during a given time, usually four weeks. Reach measures the unduplicated extent of audience exposure to a media vehicle and may be expressed either as a percentage of the total market or as a raw number.