MANAGEMENT

Detailed explanation-1: -Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.

Detailed explanation-2: -Reach refers to the total number of people who have seen your ad or content. If 100 total people have seen your ad, that means your ad’s reach is 100. Impressions refer to the number of times your ad or content has been displayed on a screen.

Detailed explanation-3: -Reach refers to the number of people in a target audience that are exposed to a single ad served. The reach does not increase with subsequent exposures to the same viewer, which is instead referred to as frequency.