MANAGEMENT

Detailed explanation-1: -A partnership between the Doyle Dane Bernbach agency and Tony Schwartz, the “Daisy” advertisement was designed to broadcast Johnson’s anti-war and anti-nuclear positions. Goldwater was against the Nuclear Test Ban Treaty, and suggested the use of nuclear weapons in the Vietnam War, if necessary.

Detailed explanation-2: -The 1964 United States presidential election was the 45th quadrennial presidential election. It was held on Tuesday, November 3, 1964. Incumbent Democratic United States President Lyndon B. Johnson defeated Barry Goldwater, the Republican nominee, in a landslide.

Detailed explanation-3: -He won the Illinois primary with 64 percent of the vote and gained most of the state’s 48 delegates, but the victory was overshadowed by the 25 percent performance by long-shot candidate Margaret Smith. Goldwater’s total was lower than the 80 percent that was expected.

Detailed explanation-4: -In the 1960 campaign, Lyndon B. Johnson was elected Vice President as John F. Kennedy’s running mate. On November 22, 1963, when Kennedy was assassinated, Johnson was sworn in as the 36th United States President, with a vision to build “A Great Society” for the American people.