MANAGEMENT

Detailed explanation-1: -Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser’s proprietary site, generate awareness, and overall brand consideration. This type of visual banner-style online advertising is a form of display advertising.

Detailed explanation-2: -Double truck refers to a pair of facing pages, usually in a newspaper or magazine, with content that stretches over both pages.

Detailed explanation-3: -While digital advertising is becoming increasingly popular, traditional advertising isn’t showing any signs of stopping. With the right budget and purpose in mind, traditional types of advertising can be just as effective as digital. Traditional advertising refers to delivering promotional messages through mass media.