MANAGEMENT

Detailed explanation-1: -The higher the circulation, the more you will pay for an advertisement in newspaper . Again, some publications will list their readership instead of circulation on the rate card. However, most of the advertisers pay based on the circulation.

Detailed explanation-2: -Advertising rates differ from newspaper to newspaper, size of advert, day of the advert. Newspaper advertising cost is different . The times of india advertising cost like something 5 lines-650 Rs. And matrimonial advertisement cost something around 2000–3000 Rs.

Detailed explanation-3: -Typically, the higher the circulation figures, the more advertising costs, but you may decide it’s worth it due to high circulation figures. That’s why circulation figures are audited to ensure credible calculations.

Detailed explanation-4: -Newspaper ad sizes are usually measured in centimeters. Few newspaper publishers still measure newspaper width in terms of columns. One column is about 1.6 inches or 4 cm long. Usually, a newspaper has about 7-8 columns which means it is 28-32 cm wide and about 50 cm in length.

Detailed explanation-5: -Generally, it is calculated based on the circulation and readership of the publication, which it has earned over time. In other words, the more popular a newspaper, the higher the Ad rates.