MANAGEMENT

Detailed explanation-1: -Simply stated, co-op advertising is an advertising partnership between two or more companies that share in the chain between manufacturing and retail. The companies involved are commonly manufacturers, wholesalers, and retailers looking to improve sales of a specific product.

Detailed explanation-2: -Cooperative (co-op) advertising is when a manufacturer of a brand product pays for a portion or all of an advertisement (be it digital or otherwise) from a brand or business.

Detailed explanation-3: -Examples of cooperative advertising include television ads, radio ads, print ads, direct mail campaigns, trade show materials, and promotional gifts, such as pens and coffee mugs.

Detailed explanation-4: -Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising funds available per year, distributed as opportunities for collaboration arise.

Detailed explanation-5: -advertising that describes a company, rather than its products, and that is intended to show the company in a positive way to the public: The company rolled out a corporate advertising campaign, highlighting its commitment to energy-saving methods of production.