MANAGEMENT

Detailed explanation-1: -2. THE UNFINISHED CLAIM. The unfinished claim is one in which the ad claims the product is better, or has more of something, but does not finish the comparison.

Detailed explanation-2: -Examples of comparative advertising include side-by-side comparisons, customer reenactments, live demonstrations and taste tests. Benefits include increased customer loyalty and encouraging them to try something new, as well as differentiating your brand from the competition.

Detailed explanation-3: -1. Advertising is a way of communicating some message, while media is the medium through which communication to the mass market is carried out. 2. Almost always in advertising, some action is required from the target audience, but with media, not every communication requires a response.

Detailed explanation-4: -When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.