BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It gives the consumer an idea of what the product is for.
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It personalizes the product and makes the consumer feel special.
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It gives personality to the product and narrows the target audience.
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None of the above
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Detailed explanation-1: -Emotions are often informed by culture and as we know, emotions drive engagement, brand recall, and purchase intent. Understanding and quantifying culture in advertising helps to define the relevant emotional palette a brand can use with a particular audience.
Detailed explanation-2: -Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Detailed explanation-3: -Diversity is important in advertising because media should more accurately reflect the American consumer population and because consumers are more likely to buy something from a company that commits to diversity.
Detailed explanation-4: -Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the advertised product when they make their next purchase.