MANAGEMENT

Detailed explanation-1: -Direct mail has proven its value time and time again. Statistics and science prove it often yields greater results than digital because of its tangibility. Direct mail also offers major benefits, such as greater response rates, trust building, personalization, versatility, simplicity, cost-effectiveness, and more.

Detailed explanation-2: -Direct mail boasts better response rates, greater visibility, and more creative opportunities than online efforts, so it should be a key component of any marketing campaign.

Detailed explanation-3: -Because it communicates directly with customers, it can deliver a higher conversion rate (the percentage of the targeted group that, for example, buys your product) at a lower cost.