MANAGEMENT

Detailed explanation-1: -The updated brand messaging caters toward a younger, diverse audience with an ‘emotional articulation. ‘

Detailed explanation-2: -Burger King came out with a slogan of Have It Your Way in 1974. This slogan summed up its difference with its rival McDonald’s. The slogan fits well with the emphasis in pop culture and on individuality. The line makes total sense at a time when self-expression and mass customization are critical elements of culture.

Detailed explanation-3: -unveiled a new brand outlook called “Be Your Way, ” a spin on the chain’s 40-year-old brand positioning, “Have It Your Way.” The new slogan is designed to remind people that no matter who they are, they can order how they want to in Burger King restaurants, and they can and should live how they want to anytime.

Detailed explanation-4: -9. QSR chain Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.”