MANAGEMENT

Detailed explanation-1: -Snob Appeal The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle. A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

Detailed explanation-2: -Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else. Repetition: A product’s name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener’s mind.

Detailed explanation-3: -Bandwagon. Bandwagon and “inevitable-victory” appeals attempt to persuade the target audience to join in and take the course of action that “everyone else is taking.” Inevitable victory: invites those not already on the bandwagon to join those already on the road to certain victory.

Detailed explanation-4: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.