MANAGEMENT

Detailed explanation-1: -Cost per mille (CPM), more commonly called “cost per thousand, ” is how much an advertiser pays for 1, 000 impressions. In other words, CPM is the amount it costs to purchase 1, 000 opportunities for people to view your ad.

Detailed explanation-2: -Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price of 1, 000 advertisement impressions on one web page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1, 000 impressions of its ad.

Detailed explanation-3: -CPM (cost per mille) is a paid advertising option where companies pay a price for every 1, 000 impressions an ad receives.

Detailed explanation-4: -Given that CPM is the cost per thousand impressions, simply divide the cost by the number of impressions and then divide that number by one thousand. Therefore the CPM formula is CPM = CPM = 1000 * cost / impressions.

Detailed explanation-5: -CPC stands for cost per click. Also known as pay per click (PPC), the CPC model is a billing model whereby the advertiser only pays when a user clicks on an ad. By comparison, CPM stands for cost per mille or cost per thousand impressions.