MANAGEMENT

Detailed explanation-1: -Some of the major agencies include WPP, Publicis, IPG, Havas, Omnicom, Dentsu Aegis. Publisher-Publishers are the distribution channels for media. Their digital inventory spans web, mobile, social, search, and video. Facebook, AOL, CBS, and Hearst are just a few of the most visited publishers.

Detailed explanation-2: -These are ads that address a mass market through the four major media channels. These are television, print, radio and outdoor (posters). The tool which is most commonly associated with the traditional advertising agency is the 30-second TV commercial.

Detailed explanation-3: -Publishers, advertisers, ad platforms, ad agencies, aggregators and optimizers are some of the parties involved in the ad-delivery process [14] .

Detailed explanation-4: -Advertising is used to inform consumers about new products, services, ideas on the market. In this case, it implies the introduction of goods on the market, as well as the search for mass consumers.