MANAGEMENT

Detailed explanation-1: -In the most simple terms, a logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we’ll go into more detail about those soon).

Detailed explanation-2: -Logomark.-The logomark is the icon, pictogram or graphical element of a logo design. It is generally the most recognizable part of a logo, meant to encapsulate the entirety of the brand in a singular image.

Detailed explanation-3: -Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts.

Detailed explanation-4: -Brand symbols (colloquially called “logos") are visual characteristics of a brand. They represent the brand’s personality and contribute to its recognition rate. The personality of a brand is determined by its content (brand core values) and its style (brand style), which must express these brand core values.

Detailed explanation-5: -A brand is an identifying symbol, mark, logo, name, word, or sentence companies use to distinguish their product from others.