MANAGEMENT

Detailed explanation-1: -Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message.

Detailed explanation-2: -Media planning and selection deals with media identification, identification of factors governing media and vehicle choices, laying down criteria for media selection and evaluation of each media against another, developing media-mix, resources allocation and media scheduling.

Detailed explanation-3: -Media planning helps the advertiser in selecting most appropriate media, media mix, and in deciding time and space in various media so that available resources can be utilized in an optimum manner. Media planning helps to control wasteful advertising.

Detailed explanation-4: -determining reach, frequency, impact, and engagement:To select media, the advertiser has todetermine the reach and frequency needed to achieve the advertising objectives.

Detailed explanation-5: -the steps or stages taken in planning an advertising campaign; the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.