MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When McDonald’s places monopoly game pieces on its soft drink cups and gives away prizes and money based on these game pieces, no special skill is required in order to win a prize, this is best referred to as a:
A
Contest
B
Viral Marketing Campaign
C
Sweepstakes
D
Guerrilla Marketing Campaign
Explanation: 

Detailed explanation-1: -BOGO deals BOGO stands for “buy one get one, ” and these deals allow customers to purchase one product and get another product for free or for a reduced price. You can also use this type of promotion to liquidate inventory.

Detailed explanation-2: -A sales promotion is a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness. It usually involves offering a discount or some other type of incentive for customers to buy your product or engage with your brand.

Detailed explanation-3: -Sales promotion is another tool in the promotional mix. It contains methods of stimulating consumer purchase and is usually based on a short-term or immediate goal. Examples of sales promotion items are contests, sweepstakes, giveaways, free samples or coupons.

Detailed explanation-4: -Sampling involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. Sampling is generally considered the most effective way to generate trial, although it is also the most expensive.

There is 1 question to complete.